At Plum, we say “baby’s Food IQ starts with you.” So, what does that mean? It means you, the parent can actually teach your little one to love healthy amounts of delicious, nutrient-rich foods. The first 1,000 days of baby’s life are a rare opportunity to shape her food preferences for years to come.

If that sounds a little overwhelming, don’t stress. You’ve got plenty of time (from womb to waddle) to make a lasting impression. And you don’t have to do it all yourself — we’re here to help!

Start Ahead

Build healthy eating habits right from the start–those tiny palates are being developed before the little ones are even born. What you eat, they eat. You have the opportunity to imprint habits; exposing baby to a variety of healthy food choices and textures is important. But, don’t fret! Kids are resilient and adaptive and today is always a great day to start.

Get Adventurous

Further a love of healthy foods by allowing your little ones to explore a diverse array of flavors, colors, textures, and superfoods. Inspire them to celebrate all the amazing tastes life has to offer.

Find Balance

Give them well-balanced nutrition—the proper combination of nutrients will help build a complete and sustainable diet that lets them flourish.

Keep it Simple

Use organic, Non-GMO, whole, and simple ingredients whenever possible.

Enjoy the Journey

Those little taste buds are constantly evolving, so don’t give up when things get tough. Go easy on yourself and keep it fun. The good news is we need to eat every day—so there’s always a new opportunity to experiment. Remember, food is meant to be enjoyed!

Empower Choices

Teach them to make their own healthy choices. Empower your child with the freedom to participate in the preparation of meals. This will let them develop their own intuitive and balanced approach to healthy eating that they’ll carry with them as they grow.